IT&Software

Facebook accelerates video offer with Watch for TV shows

Facebook accelerates video offer with Watch for TV shows

Like YouTube, Facebook also Watch publishers to earn revenue on their content, using the same 45/55 revenue split.

The company, based in Menlo Park, California, faces a crowded market with not only traditional television networks but newer producers such as Netflix Inc and Alphabet Inc's YouTube as well as Twitter Inc and Snap Inc. These shows will be made out of live or recorded episodes that follow an already set storyline or theme, basically, what most expect from a show or series.

The social media giant previous year launched "Video" tab in the USA which offered a predictable place to find videos on Facebook.

Facebook will initially make the platform available on its desktop and app versions to a "limited group of people" in the United States, before rolling it out globally.

One caveat that Watch now carries is its current availability; according to the blog post that Facebook posted on their blog, the Watch will only be available for United States citizens as of writing but rest assured that the expansion is underway.

Of course, this isn't the first time Facebook has experimented with video.

To help users keep a tap on the shows they follow, there's also a Watchlist so users don't miss out any episodes.

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Still, Facebook points out that shows are a "great format" for those looking to record or watch a daily vlog, or a cooking show, as just one example.

In an updated statistics report, Facebook now has over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year and there are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.

"We've learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos", Daniel Danker, Facebook's product director, said in a statement on Wednesday.

There's also a monetary incentive for publishers to create and upload original videos to Facebook Watch.

Facebook will also have Show page which will help users to create a Facebook show and publish new episodes.

The impending success of the Watch can ultimately become another way of income for Facebook; advertisements can be jacked up in the whole new platform and can potentially battle Google on the top spot of revenues in advertisements.


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