Science

Xiaomi enters premium smartphone segment

Xiaomi enters premium smartphone segment

The device is priced at ₹35,999 and will be exclusively available via Flipkart and also Mi.com on 17th October 12 Noon. Overall, the phone feels quite futuristic and offers all of this at a relatively affordable price when you compare it to other bezel-less phones. Mi Mix 2 has the front camera at the bottom and there's no headphone jack on this device. With such pricing, it competes with the OnePlus 5 and Nokia 8. The new flagship from Xiaomi is called the Mi Mix 2 and being bezel-less is the USP this phone carries. Poor sales of the Mi 5 was also perhaps one of the reasons the company hesitated to launch the Mi 6 in India. All are good, but what about the device? The premium segment has become as competitive as the mid-range and sub '10,000 segments, with OnePlus leading in the above '30,000 price range. Maybe the phone might surprise as a workhorse but I'll have to use the device for at least a week to pass my judgment on that. It is now 11.9% smaller than Mi Mix.

The bezel-less Mi MIX 2 boasts of a ceramic uni-body design.

There is a 5MP camera sensor in the front that is located on the chin on the right side of the phone. Though the problem here is that these don't come bundled with the phone and buying them will set the customer back by Rs 2,999. Thankfully, Xiaomi is bundling a plastic case in the retail box itself.

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Besides, the design is still very much slippery and is also a fingerprint magnet. Under the hood, it is powered by Qualcomm's flagship Snapdragon 835 processor and comes with 6GB RAM and 128GB of storage (not expandable via SD card). So, expect snappy performance from the device. It runs Android Nougat 7.1 with MIUI 8 on top. Prior to this, the most expensive phone in the company's portfolio was the Mi5, which now retails at around ₹22,999. So, a slight relief for some, but still, many would be in the same mood of disappointment. With internal enhancements, the low light images on the Xiaomi Mi Mix 2 are brightened up which may look artificial sometimes.

The launch of the Mi Mix 2 is a big deal for Xiaomi, considering the manufacturer didn't launch the Mi 5 or the Mi 6 in India. But that one is not expected to be launched in India. The front-facing camera is still placed below the screen, so it picks up an awkward angle when you click the selfie. The company has also been expanding its offline presence and has been setting up more Mi Homes in the country, which will prove useful as it tries to market the Mi Mix 2. Last week, the Chinese company rolled out official invitations for the same. The device is priced at Rs 35,999 for the 128GB variant.


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