Flipkart Launches its Billion Capture+ Smartphone, to be available from November 15

Flipkart Launches its Billion Capture+ Smartphone, to be available from November 15

The Billion self-brand was announced in July this year, and is the India-focused private label from Flipkart under which it sells mixer grinders, irons, T-shirts, backpacks and cookware. "It is a truly made for India phone". As Flipkart's co-founder and executive chairman, Sachin Bansal explains, the Stock Android phone with its sleek looks and nifty little camera tricks promises to be a phone tailored for the average user in the sub Rs 15,000 budget segment in India. Xiaomi is known for its value for money offerings, Motorola and Lenovo have brand value going for it, apart from a long history of smartphone offerings. This is reminiscent of Amazon's foray into smartphones in the United States of America with the ill-fated "Fire" smartphone. The Capture+ will be exclusively available through Flipkart. The phone is available in two configurations: 3GB of RAM + 32GB of storage and 4GB RAM + 64GB storage. The device will be available in two colour options- Mystic Black and Desert Gold. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers' reviews.

"This is a very significant event for us, given that a hi-tech product like a smartphone takes our brand to another level".

The Capture+, on paper at least, looks to be a pretty well-rounded device. This helps with the easy grip. For software, Flipkart has bundled Android Nougat (7.1.2) out-of-the-box which is upgradable to Android Oreo. The company has specifically mentioned that the handset comes with "no unnecessary bloatware", meaning the interface may be close to stock Android. The Capture+ is fitted with a 5.5-inch display that will produce full HD resolution of 1920 x 1080 pixels. The phone is powered by Snapdragon 625 SoC (System on Chip). However, details regarding that are yet to be revealed. The phone comes with a 3500 mAh battery with Quick Charge support. Flipkart used data-driven research and insights into what specifications Indian customers wanted while putting together the smartphone. The cameras come with dual tone LED flash. The front camera is 8MP.

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For after-sales service, the e-commerce company has acquired F1 Info Solutions, and it even guarantees pan-India service.

Bansal has confirmed that more products across different categories will launch under the Billion brand in the next few months. Amazon, which had also made its name as an e-commerce player, diversified and slowly moved towards manufacturing and selling hardware to solidify its position in the market. For firepower, Flipkart has partnered with American chipset maker Qualcomm. Only time will tell.