Amazon launches in Australia, and it's about freaking time

Amazon launches in Australia, and it's about freaking time

While Amazon has been busy hiring for its music offering since before June, filling the roles of Music Curator, Senior Music Curator, Senior Marketing Manager, and Head of Digital Music, Amazon Music Unlimited won't launch until early 2018. This time it is very real.

After much anticipation and hype, Amazon is offering free delivery on eligible orders above $49 that are sold by Amazon.

Amazon Australia has confirmed it will officially launch today, ending weeks of speculation over whether it would hit the go button before Christmas. There are no imminent plans to bring it here.

The products are listed across 23 categories, including clothing and shoes, video games, consumer electronics, tools, toys, home improvement, beauty products, and for the first time Amazon's Fire TV Stick.

It's assumed the categories on offer will be expanded in the coming month. About half its global sales come from such marketplace sellers.

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Australian tech startup Koalasafe has been selling its product via the Amazon Marketplace since 2015.

Australians have known Amazon would one day open its electronic doors since April but there was no indication of exactly when it would happen.

"Small businesses and retailers across the country should be excited about Amazon launching in Australia", said Adam Mills, CTO of Koalasafe, which sells a range child-safe wireless routers. Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra, which are home to more than 1,000 employees.

Australian customers can conveniently shop anywhere, anytime through the Amazon Shopping app, and desktop and mobile browsers. Both benefits are available for an introductory price of $2.99 Dollars per month. "By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come".

Mr Braeuniger said Amazon will continue to improve the experience for customers by the "regular introduction of new products and services that people love".