Science

Amazon launches Prime membership in Singapore to attract customers

Amazon launches Prime membership in Singapore to attract customers

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba Group Holding.

Amazon has announced the launch of its Prime service in Singapore, which provides customers exclusive access to benefits such as fast shipping, streaming and gaming.

This will largely be of interest to merchants who sell on Amazon.com, as Prime Singapore offers free 2-hour delivery on tens of thousands of items but more importantly free worldwide delivery on millions more items from Amazon US.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.

As part of its promotional effort, membership fees for Singaporeans are offered at the sweet, sweet price of S$2.99 a month for a limited time before they revert to the standard S$8.99 monthly.

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Prime members here will be eligible for free global shipping on orders above $60 of more than five million items from Amazon's U.S. store, which will be made available on the Prime Now mobile app.

Gaming is also an upcoming entertainment industry, and Singapore Amazon Prime members can also enjoy access to gaming benefits on Twitch Prime at no additional cost.

Customers who do not have a Prime membership in the USA can, however, enjoy free delivery within the country for orders totalling US$25 or more on eligible items.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

"The Prime programme in every geography is custom designed for that region".

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States. "We will keep making Prime better, adding even more selection and benefits". We found that people aren't going to Amazon to browse; rather, they have very specific items in mind. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.


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