Medicine

Amazon Prime Video Features On Apple TV

Amazon Prime Video Features On Apple TV

The problem in the past several years is that Apple TV has been more expensive than the competition while being stuck in the 1080p world and lacking access to a key streaming service - Amazon Prime Video. This enabled Amazon Prime users to watch movies and videos on Apple TV directly, instead of mirroring content from any Apple device through AirPlay.

It's also not clear if this latest development means that Amazon will begin stocking Apple TV devices again.

Amazon.com Inc and Apple Inc have partnered to bring the Amazon Prime Video app to Apple TV in more than 100 countries, the companies said on Wednesday.

Decent app for streaming or downloading Amazon Prime Video content to your smartphone. But it's certainly not helping Amazon or its consumers for the company to limit its selection - particularly cutting out such popular competing products as Apple TV - without real justification. Google and Amazon are in the middle of what looks to be escalating into a blood feud over mutual access to products, especially in the hot gadgets markets (think Amazon's Echo).

On Tuesday, Google said it would remove access to YouTube from Amazon's Echo Show immediately and to Fire and Fire TV devices by the end of the years in response to Amazon's refusal to sell Google's Chromecast, Google Home and Nest devices. They said that Google has been in talks with Amazon to ensure that both of its customers get access to each of their services irrespective of their platform.

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By comparison, Apple isn't as much of a threat to either company. Apple isn't trying to be a retail giant either, so you could imagine Siri one day allowing you to shop on Amazon or Google Express. As of time of writing, the product was not listed on Amazon.

Staying out of the fray has been good for business.

Both Amazon Prime Video and YouTube are available on Roku, a streaming stick not manufactured by tech industry behemoths. Google blamed a "lack of reciprocity" on Amazon's part for the decision.

Apple has a lot of plans for the Apple TV.


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