Economy

The world's biggest Starbucks is opening its doors in Shanghai

The world's biggest Starbucks is opening its doors in Shanghai

Coffee giant Starbucks will open its biggest outlet ever on Wednesday, in Shanghai - and the company is expecting bumper crowds to enjoy the experience of being among the first to enjoy the giant 30,000-square-foot store.

Starbucks says the shop includes hundreds of baristas, freshly baked goods and pays homage to the culture of China.

"The affinity we have built with our partners (employees) and customers over the past 18 years in China is special", says Schultz, who notes that the metropolitan hub and consumer gateway Shanghai is the ideal location for the new premium store.

CEO Kevin Johnson has targeted the fastest growing market for the company as it looks for ways to jumpstart sluggish worldwide sales after saturating the USA market with cappuccinos and lattes.

The Reserve Roastery will be the ultimate destination for coffee drinkers. Starbucks said, "while demonstrating deep respect for the thousands of years of Chinese tea tradition, the Starbucks® Teavana Bar reimagines a modern tea experience for customers who increasingly seek new and different tastes and experiences". There are 3,000 Starbucks in China now. The brand plans to open the concept in Milan and NY in 2018 and Tokyo and Chicago in 2019.

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The "Roastery" concept is Starbuck's premium line of stores that, in addition to selling coffee, feature a number of experience-oriented elements, like coffee education programs, tasting rooms and so on.

Starbucks has more than 600 coffee shops in Shanghai, more than any other city in the world. People can use their mobile app for Alibaba's shopping platform, Taobao, to get an AR store tour.

China has become Starbucks' second largest and fastest growing market, and one the company expects to eclipse the US market one day. Sales in same-stores were up by 8% in China in the most recent quarter, in comparison to an increase globally of just 2%.

Take a look at the photos showing the state-of-the-art roastery, Starbucks will be boasting about for a long time.


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