Youtube launches analogue of the "Stories" Instagram

Youtube launches analogue of the

Today's big announcement makes Community available to creators with more than 10,000 subscribers. YouTube is initially experimenting with a beta version of the new feature "to learn and improve" its functionality before making it available to a large number of YouTube creators worldwide.

After Snapchat, Instagram, and Skype, Google has joined the ongoing trend of Stories by bringing Reels to YouTube.

Reels appears to act more as an add-on feature to a creator's main channel, similar to the social-media-style features in the Community tab that YouTube launched previous year for select creators.

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YouTube has added one more feature to the wardrobe of its Content creators. YouTube has some other features planned, as well, including stickers described as "YouTube-y" plus linking to YouTube videos - for Reels, that is.

Increase your reach: We've seen creators successfully cross-promote other channels and creators they love through Community, such as Anwar, Hannah, Lele helping drive traffic to Rudy's first music video launch. Most significant divergence from the other stories features is that the Reels would not be disappearing after some set time or after twenty-four hours. Moreover, YouTube has also talked about its Community tab which now has over 10,000 subscribers. Currently, Reels is being tested in a small group of the creators and the company hasn't revealed any date for its final roll out. "Reels" come few days after the arrival of the "pinch-to-zoom" feature in YouTube. The idea here is to upgrade YouTube's social capabilities to keep both creators and their users on the video platform for fear of them turning to alternative sites that continue to update their offerings.

YouTube has also made some changes to the Community tab. The authors of the channels in the YouTube Community, in addition to the video, can share with followers photos, gifs and text posts.