Economy

Diet Coke unveils new look, 4 new flavors

Diet Coke unveils new look, 4 new flavors

Almost a year ago Coca-Cola revealed a new "one brand" marketing approach to counteract the brand's diluted presence on shelf.

But the Diet Coke you think you know is history.

Fizzy drink fans in the United States and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.

"We cast a very broad flavour net after looking at what millennials are eating and drinking and what food and beverage trends and insights told us", said Melissa Schwartz, senior brand manager for Diet Coke.

According to Uproxx, the Coke brand is making a play for LaCroix's audience.

The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more. Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses. The revamped can and additional flavors - ginger lime, feisty cherry, twisted mango and zesty blood orange - will hit store shelves in mid-January.

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Zero Sugar launched in April 2016, since when it has been largely responsible for the growth of the Coca-Cola portfolio. "Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices - it's just a matter of personal preference".

Nicolas Coster stars as Mr Hadley and heads up the first of a series of uplifting ads from the "First Taste" campaign, urging people to give Coca-Cola Zero Sugar a try. "Diet Coke and its expanded flavor portfolio provide a crisper taste and bolder flavors", he explained.

"That's why we're rolling out a modern design and adding new sleek cans - still 12 ounces with that old-school Diet Coke vibe and great taste". Diet Coke also will continue to be offered in all existing package sizes, such as standard 12-oz. cans, mini cans, glass bottles and more.

According to Coca-Cola, the new products will be introduced to US stores this month and will be in distribution in the global market in February. A slightly refined typography simultaneously preserves Diet Coke's heritage, yet presents it in a more progressive manner.

According to the report, the value for soft drink companies has been on the rise despite the drop-in sales for diet sodas as the companies have tailored their products to meet consumer needs for attractively packaged smaller, healthier portions. "It visualizes how the Diet Coke brand, the innovation - and the consumers who love Diet Coke - are continually on the move, with confidence".

This company has listened to fans, and has made a decision to bring back Diet Coke's original formula, while also bringing four fruity new flavors.


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