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H&M East Rand Mall turned on its head by EFF protesters

H&M East Rand Mall turned on its head by EFF protesters

To help further the "Marxist-Leninist tradition", a group of EFF socialists ransacked an H&M store in Gauteng, South Africa as a means of protest against an advertisement the global clothing company ran that featured a small black child wearing a sweatshirt that said "Coolest Monkey the Hood". In the images and clips, protesters can be seen throwing clothes on the ground, knocking over display setups, and tossing mannequins to the floor.

Gauteng police are on high alert following several incidents during protests at H&M shops around the province on Saturday, the South African Police Service (SAPS) said.

"Police had to intervene and dispersed the group of protesters by firing rubber bullets", Dlamini said.

The Sandton City Shopping Centre confirmed on twitter that they had engaged with the team leaders of the EFF and that the protest outside H&M would dissipate after they have been issued with the corporate statement of apology by H&M.

H&M clothing stores in South Africa have been trashed today in response to the "monkey in the jungle" hoodie controversy.

"At this stage nothing has been reported to have been stolen", Dlamini said.

Protesters Trash H&M Stores as Race Row Over 'coolest monkey in the jungle' Escalates

The image copped widespread criticism, with United States singer The Weekend among those to voice his distaste, saying he was "shocked and embarrassed".

H&M hasn't had the best experience in Africa in the two years since its first store opened on the continent.

No arrests have been made so far but police are now investigating a case of malicious damage to property.

In a message on its South African website, the retailer apologised for the image which sparked the protests.

"We strongly believe that racism and bias in any shape or form, deliberate or accidental, are simply unacceptable".

Earlier in the week, H&M said: "We understand that many people are upset about the image".

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