Economy

News feed to get a makeover

News feed to get a makeover

Facebook has announced that it will be making huge alterations to its News Feed, with a change in emphasis that will be focused on connecting people more readily to posts from their friends and family. "But recently we have gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other".

He elaborated that he expects from these changes to make "sure that Facebook is time well spent".

Facebook co-founder Mark Zuckerberg took to the social network to announce the changes.

On top of that, lower organic reach may prompt some businesses to buy more advertising on Facebook. "And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people".

While Mr Zuckerberg described the move as being created to bring people closer together and foster more "meaningful social interactions", analysts noted that it comes amid criticism of the world's leading social network on various fronts. They make this argument despite the fact that Facebook has editorial control over content posted on the platform and - with the changes now being implemented - the fact that Facebook is deciding what factors make news sources worthy of being placed in its News Feed.

Meanwhile, Facebook is attempting to assuage publisher concerns through an email sent to partners by its head of news partnerships Campbell Brown.

But businesses that use Facebook to connect with their customers without paying for ads will also feel the pain.

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This is the phenomenon where people stop sharing as much information about their personal lives on Facebook, yielding less useful data for the advertisers on whom Facebook relies to make its money. Though these efforts have thus far been far from effective, the new changes threaten to undercut the measures even more.

"Video and other public content have exploded on Facebook in the past couple of years", wrote Zuckerberg in his post.

Mark Zuckerberg's latest Facebook post is proving expensive. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health.

"What are we really here to do?" he told The Times. In that case, you'll see more photos of your friends' dogs or cats or the status update that your friends have liked, regardless of how amusing, interesting they are.

To try to keep you glued to Facebook, it regularly updates the formula that decides what posts you see. It's likely you'll still see news articles or even notifications about good deals prominently on your feed, as long as they're posted by your friends.

The observations follow the company's announcement Thursday that it plans to make sweeping revisions to its site, including de-emphasizing in the news feeds posts from news and other organizations that users follow. The goal is to get people interacting with other users more often instead of passively consuming media.

Quality media organisations must establish "a viable subscription model on platforms that enables publishers to build a direct relationship with readers and to manage the terms of access to their content", John Ridding, chief executive of the Financial Times, owned by Nikkei, said in a statement on the changes.


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